Amazon Launches Packaging Certification Program
Amazon.com is launching a Frustration-Free Packaging certification program aimed at convincing manufacturers to provide more user-friendly packaging.
"Wrap rage is real," said Dr. Nadia Shouraboura, vice president of Global Fulfillment for Amazon. "We launched packaging feedback and we were surprised by the customer participation and response world-wide. Our customers told us they want packaging that is easier to open, and is free of wire ties and impenetrable plastic clamshells."
"We are launching the certification program to share customer feedback with manufacturers and provide an easy way for manufacturers to modify their packaging to make it Frustration-Free. We want to give customers the best possible experience from the time the order is placed, to when they remove the items from the packaging."
Manufacturers that want to get their packaging Certified Frustration-Free can submit their packaging to Amazon's team of engineers for free. The team will analyze the packaging and determine if it needs modifications. Manufacturers that become certified can then use the "Certified Frustration-Free" logo on their packaging.
Amazon said it has extended its Frustration-Free Packaging certification program to Germany, France, Japan and the United Kingdom.
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Tue Nov 17, 2009 10:20 am
Twitter To Hit Japanese Cell Phones This Summer
Japan's third-largest mobile communications company is poised to help Twitter become significantly more popular outside America. SoftBank has decided to ship a total of 13 different cell phone models with Twitter applications and/or widgets preinstalled.
This will put Twitter in front of a whole lot of people, considering that SoftBank claimed to have 22,092,600 subscribers in April. Short of a deal with Japan's first- or third-largest mobile communications company, that seems pretty hard to beat.
SoftBank isn't going to wait very long to follow through on its promise, either, stating that the Twitter applications and widgets will be preinstalled starting this summer. SoftBank's even launching a "Twitter Omatome Site" that'll be bookmarked by default, as well.
Twitter fans might just want to take note of one small detail before getting overly excited: Twitter is already rather popular in Japan. It's unlikely that there will be an explosion of new users, then. We'll perhaps see some new users and more activity from established users, instead.
Anyway, the apps and widgets will of course be free, and if you're the type of person who likes to drool over phones that never make it to the U.S., the 13 models on which they'll be preinstalled are the 944SH, 945SH, 945SH G, 942P, 941SC, 841SH, 841SH s, 842SH, 843SH, 842P, 840N, 841N, and 840SC.
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Tue May 18, 2010 11:35 am
eBay Wins Tiffany Case (Again)
We're not taking sides here, but April Fools' Day seems like an appropriate time for some lawyers representing Tiffany to find out that they've wasted over a year and a half of their professional lives. This afternoon, a court affirmed a previous ruling that favored eBay in a trademark infringement lawsuit.
The eBay-Tiffany dispute started way back in 2004, when Tiffany sued eBay on the grounds that it didn't do enough to keep counterfeit merchandise off its site. Tiffany lost that case in July of 2008, only to appeal in August of the same year.
Now, the U.S. Second Circuit Court of Appeals has sided with eBay, and Michael R. Jacobson, eBay's general counsel, stated in response, "The decision is a critically important victory for online consumers who want the best prices for genuine products and underscores eBay's commitment to connecting buyers and sellers under the pillars of trust, value, and selection."
Jacobson then continued, "The ruling validates eBay's leading efforts to fight counterfeiting and its commitment to providing consumers with choice and value in a safe and trusted marketplace. We continue to support cooperation, rather than litigation, as the best way to address these issues in everyone's best interests . . ."
Only Tiffany may still appeal again in an attempt to take the case to the Supreme Court, meaning this isn't necessarily the end of the lawsuit and all its lawyers' work.
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Thu Apr 01, 2010 13:22 pm
Social Media Secrets and Resources Revealed
Presentation company Slideshare recently released its list of "5 Social Media Secrets for 2010". While these secrets certainly sound like great suggestions, we thought we'd connect them to some concrete tactics and resources that you can use to improve your social media strategy.
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1. Pay Attention to the Metrics: Slideshare illustrates how CMOs are looking to measure social media conversions for 2010. ReadWriteWeb recently wrote a post about social media ROI in late December. In addition to our suggestions for cash-related ROI, startups can also check out Robin Broitman's Social Media Metrics Superlist for a look at some great measurement resources.
2. Scale Good Habits: Says Slideshare, "What works with 2 people won't work with 20 people. Your entire team should be motivated to respond quickly, post consistently and talk like a human." Some resources for determining your company's goals and capabilities include the list of social media question/> [...]
Tue Jan 12, 2010 17:10 pm
